In a time where e-commerce assumes a prominent role in the global economy and in the everyday lives of companies, I leave you with one of our reference cases, KASA’s online store, detailed in an interview I gave to Distribuição Hoje with Pedro Santos, Sonae MC’s Head of E-commerce & Mobile.
A mobile-first solution thought to provide a good browsing experience, at the brand’s level, joining editorial content to an efficient and optimized digital solution, for an easy and simple purchase.
“KASA’s online store is a step ahead in Sonae’s digital transformation. Through a responsive and mobile-first solution, the new platform responds to current and future e-commerce needs since, together with its robustness, combines the necessary flexibility to integrate, for example, recommendation models and customization solutions based on artificial intelligence and augmented or virtual reality. In an interview, the heads of Sonae and Diamond (which developed the technologic project), highlight the advantages for the client, of the new home of the brand KASA.”
By Bruno Amaral, Diamond by BOLD’s CEO & Founder