Our last article was also about hashtags and, if you recall, we ended it with two reminders: that hashtags aren’t a great option for all social platforms and that different platforms require different ways to use hashtags.
So, where should I use hashtags?
Facebook: Hmmm, not really
Facebook only introduced hashtags in 2013 and the truth is that they weren’t a big hit in this network. Our advice here is: stay away from hashtags on Facebook. Note that we are not saying “Don’t ever, under any circumstance, use hashtags on Facebook”.
Something that we sometimes do here at Diamond is adding a hashtag, not exactly with the goal of reaching the biggest amount of people we can, but to add a secondary information or to give it an ironic, satirical or funny final touch.
Just don’t turn the use of hashtags into a habit or adopt hashtags as part of your strategy, because it won’t bring much value. And definitely don’t go overboard on the amount of hashtags you use: 1 to 2 hashtags is ideal. Take a look at this report by Social Media Today and you will understand why.
Ahhh, where it all began! As you can imagine, using hashtags on Twitter is a good choice but remember there are a few guidelines you should follow:
- Don’t use more than two: if you are familiar with the world of social media, it is probably not new to you that tweets with hashtags get twice the engagement than tweets without hashtags. But at the same time, keep in mind that tweets with more than two hashtags start seeing their engagement drop by 17% on average.
- Hashtag keywords in the middle of your tweet, in order to save characters.
- Find trending hashtags in your “What’s trending” block (which you can personalize according to your interests) or on apps like Trendsmap or RiteTag.
- And don’t forget to use hashtags in your bio as well!
Using just one hashtag can help you get more likes and engagement than you would get with no hashtag (this, of course, as long as your account is not set to private). But hey, hashtag fatigue on Instagram is way lower than on other platforms, so don’t be afraid to use a fair amount of them.
- And by “fair amount”, we mean 11: read this article to know why. (note that you don’t have to find 11 hashtags for every single post you make. But at the same time, try not to skip on the hashtags when you post on Instagram).
- Find out which hashtags are more popular on Instagram here or here.
- Hide your hashtags: either by putting them on a comment instead of the description, like in the first image, or by separating the hashtags from the description with periods and breaks, like in the second one:
LinkedIn: Why not?
LinkedIn first experienced with hashtags in 2013 but it didn’t go that great, so they said goodbye to the hashtags. Not goodbye, goodbye. More like a… see you soon. Because later in 2016, the platform reintroduced hashtags but only on their app. And now, LinkedIn is giving hashtags a second try for real, on both mobile and desktop.
Here – as long as you don’t overdo it and keep it professional, as it should always be on LinkedIn – we say, go ahead!
Pinterest: Yes, but not too many
Here, hashtags work in a slightly different way than on other networks like Twitter or Instagram. For example, hashtags on account/board descriptions or names are not clickable; only on posts. Also, searching for “#VeganRecipes” on Pinterest’s search bar is no different than searching for “Vegan Recipes”.
So why use them? Well, when used correctly, they can bring great benefits in terms of traffic and engagement, especially for unique hashtags created by yourself.
And why not too many? Because, according to Pinterest, it might hurt your rankings.
Now you know the basics of how to use hashtags on different social media platforms. There’s only one thing left to say: happy hashtagging!