When you are allocated to a project, do you think how important is the project to your client? Can you realize the importance of this project in achieving the client’s strategic objectives? Do you realize their investment and the expected return? Do you understand the entire process in a company to approve a project?
We’re used to getting proposals to develop websites and apps, but do we really realize what our clients expect to achieve from those projects?
Projects are designed to achieve a specific result and we do “only” a small part of all the process: when we estimate the work to be done, plan the project, design the solution’s layout, write a line of code, and also when, in the end, we test everything.
How does a project come about?
A company develops a strategic plan, in which Directors and CEOs define where the company should get to and what path should be taken to achieve their strategic goals.
This path will consist of several actions/projects/initiatives spread across all the company’s areas or departments.
To do a project, its Business Case is evaluated by the company’s executives through a process that can occur in many ways, depending on how the company is organized.
The Business Case links the project to the company’s strategy and contains, for example:
- The rationale that justifies the project’s creation;
- Their financial goals, through analyzes such as Total Cost of Ownership or the Return On Investment;
- The key business risks associated with the project;
- The Roadmap;
- An analysis of the company’s portfolio.
With the Business Case approved, the project will be considered in the company’s budget with the goal of defining financial resources that make its execution possible.
Imagine that the XPTO company has the goal of increasing its sales by 20% within 2 years. To achieve this goal, they define the financial resources that will be used in marketing and/or IT actions, in order to accomplish this goal.
One of the initiatives approved in the budget can be the creation of an App for their virtual store.
Is it now that we enter?
So XPTO decides to hire Diamond to develop the App. It may seem very simple at first: an App with the client’s store. But, during the process, we realize that there are many other features that will somehow contribute to increasing the company’s sales, like for example, a push notification that informs the user about short-time offers.
Remember that the App will not be the client’s only initiative to increase sales. The App project’s Business Case may indicate the expectation regarding the App is to “only” increase sales by 5% in 2 years.
The big truth is this one: we are a part of something bigger
Every project has its purpose and lifecycle. If the client decided to invest in us to create something so important to achieve their strategic goals, we cannot simply think of developing an application.
We must collaborate with them in finding the best solution. That includes engaging passionately in what we do, questioning, having critical sense, talk and ask for opinions, so we can give our best and deliver the value the client looked for in us to make their business grow.
Putting ourselves in our client’s shoes is the first step to achieving our own goals as an agency!