As any other topic, the social media marketing universe has its myths. So, if you don’t want to make unnecessary mistakes based on lies, it’s important that you do your research and try to get the facts straight. And we are here to help you do just that. It’s time to debunk some social media myths!
- I have to be on every social platform
- choosing all the possible alternatives and doing a decent job (at most!) at managing them;
- studying your options, choosing the most appropriate ones and focusing your efforts there.
You have two options:
Which one do you think can be more beneficial? That’s right, what you need is to be on the right platform (or platforms). And finding out which platforms these are is as simple as making questions (and answering them, of course):
- What do I want to accomplish with my presence in social media?
- Who do I want to reach?
- Where are my competitors present?
- What kind of content am I going to create?
You’re present on a platform and you’re gaining followers – a fair amount of them – so that should mean interactions, right? Likes, comments, retweets, mentions, all that good stuff! Even some sales, who knows! But, for some reason… not really happening.
The fact that you have a good number of followers doesn’t necessarily mean that your other KPIs will show great results. The secret is knowing how to connect to the people on the other side of the screen, no matter how big or small your audience is. Creating engaging content that provides value, having a conversation with your target and turning “likes” into customers.
Social media is not just for “sexy” brands. If you have a message to communicate, a story to tell, then yes, social media is for you. And we bet you do! Plus, you have to remember that even though your business has other businesses has its target, ultimately social media users are people and not companies. And, in the middle of all the 2.789 billion people in the world who use social media, we would say some of them are the business owners you want to reach.
While most of the popular platforms are indeed free to join, there are two reasons why social media marketing isn’t exactly free after all:
- You will probably need to make some investments in order to enhance your results. Organic reach on social media keeps on declining and if you want to be successful you have to know how to turn the situation around. There are several ways to do it, one of them being paid content. You don’t have to promote all the posts you make. Select a few, set your budget, your target and voilá.
- Managing your page(s) properly will take time and skills. Getting good results doesn’t happen overnight and you can’t put just anyone managing your pages (hey, there’s an extra myth right there. You’re welcome). And both time and skills are money.
Viral ≠ mandatory. Before you decide to jump on the trend, do your research . Where did it come from, does it have a specific goal, is it meant for a specific audience, is it controversial? Make your decision when you are well informed.
No, you cannot just pretend it isn’t there. Getting bad feedback in a place as public as social media might not feel great, but the best thing to do is to give a (calm and respectful) response. Even if all you say is for the person to send a private message or an email with more information about the situation. Look at this as a chance to change the reviewer’s perception of your brand and to show that you have good, helpful customer service.
Hashtags are important and can be extremely beneficial, BUT you have to know how, when and where to use them. If you’re not quite sure about this, we have two articles on hashtags: one about what hashtags are and where they came from and another one about how to use hashtags on different social media platforms, so read on!