What is Sitecore?
Ricardo Azeitona
10 Mar. 2017

What if your website offered each user a unique experience?

More and more companies aim to give their users what they are looking for when they visit their website. For a lot of them, the use of a content management tool has become indispensable.

With the emergence of the internet and its quick growth, companies should have new means of communication with their clients and partners. With the goal of boosting the value of their brands, eventually they started using static websites – with images and brief descriptions – useful for most, but without enough information.

As time went by, new content management tools appeared, tools that would help improve their look. Companies stopped having outdated pages and started having renewed and updated content, whenever and however they wanted, without the need for major efforts.

Through different digital means of communication, the interaction with the user became increasingly important and easy. So, more tools started emerging: more complex tools, that would combine content management with other tools that enable communication with the client.

Two worlds united

One of those tools is Sitecore. Sitecore offers companies the ability to manage their website in a dynamic way, that is adaptable to each device and accounts for the integration of the platform with different digital channels of communication.

When it comes to content management, it provides editors with a graphic and intuitive platform, that allows clients to easily adjust the page as it’s intended, in a dynamic, scalable and personalized way, either for desktop or mobile devices.

Regarding communication with the client, Sitecore registers the entire user session when people visit the website, creating a unique profile and allowing the company to offer each user a unique and personalized experience that will meet their needs, after the analysis of the collected data.

Several tools are available for that purpose, tools that offer a detailed view on the information about the user. By having the ability to monitor their entire journey, you will be able to provide them with uniquely targeted content.

Sitecore aggregates both content management and client communication in one tool, which makes it a very interesting and useful instrument for us at Diamond.